MT 450 MT450 MT/450 Assignment – The Market Research Plan

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MT 450 MT450 MT/450 Assignment – The Market Research Plan

The Market Research Plan MT 450 – Marketing Management June 28, 2016 Kathryn Kelly

Market research is essential to our company, Cartridge World and its long-term success. By following a market research plan, we will keep our brand afloat while companies who fail to make research a high priority drown (Fletcher, 2013).

We need to look into starting a marketing research plan that will allow us to gather information from existing customers in order to define how to use our primary and secondary research to be successful. The marketing department has started working on a automated refill service for our current and new customers (Griffin, 2016).

Our goal is to obtain knowledge from both our business and personal customers to see if they consider the automatic refill to be of any value to them.

Problem Definition

The problem that we are having is the five percent decline in our sales and market shares for our consumer and business segments (Winer & Dhar, 2011).

We need to find a way to have more consistent repeat business while also acquiring new business. Based on information gathered from our departments is that many of our clients are forgetting to order or refill their cartridges in a timely manner which can cause delays in production at their companies.

We feel that if we offer this automatic service that in time that it will increase our profits by always having a steady supply of cartridges for our customers.

MT 450 MT450 MT/450 Assignment – The Market Research Plan

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