MT 219 MT219 MT/219 Unit 2 Assignment
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MT 219 MT219 MT/219 Unit 2 Assignment
UNIT 2 ASSIGNMENT
TO: Gillian Coote Martin, Marketing Manager
FROM: Desiree Jaynes, Marketing Associate
DATE: July 22, 2016
SUBJECT: Disney: The Happiest Brand on Earth
Successful marketing begins with good strategic planning. Strategic planning is defined as “the managerial process of creating and maintaining a fit between the organization’s objectives and resources and the evolving market opportunities” (Lamb, 2013, p. 15).
Larger companies, like that of Disney, manage multiple different businesses, which all have individual characteristics to consider when strategically planning around marketing that business.
Description
MT 219 MT219 MT/219 Unit 2 Assignment
UNIT 2 ASSIGNMENT
TO: Gillian Coote Martin, Marketing Manager
FROM: Desiree Jaynes, Marketing Associate
DATE: July 22, 2016
SUBJECT: Disney: The Happiest Brand on Earth
Successful marketing begins with good strategic planning. Strategic planning is defined as “the managerial process of creating and maintaining a fit between the organization’s objectives and resources and the evolving market opportunities” (Lamb, 2013, p. 15).
Larger companies, like that of Disney, manage multiple different businesses, which all have individual characteristics to consider when strategically planning around marketing that business. We use planning when we are looking forward to something.
It is used to map out how things should be done, or what things will be done, so that we have a clear idea for whatever it is we are planning.Marketing planning is the same way. It is a plan directly related to marketing in a business or subunit of a business that shows how the business plans to achieve their marketing goals.
A marketing plan is “a written document that acts as a guidebook of marketing activities for the marketing manager” (Lamb, 2013, p. 20).Writing a marketing plan is needed for the same reasons that we would write a to-do list in our personal lives. It specifically shows the outline for the plan itself.
It will provide an overview and clearly states expectations
MT 219 MT219 MT/219 Unit 2 Assignment
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