Final Project.docx- PSY 618 ANALYSIS PAPER- Snhu
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Final Project.docx- PSY 618 ANALYSIS PAPER- Snhu
Case Summary In this section, on overview of The Sanderson Soap Company is described to help the reader better understand the background of the company and where the potential issues lie.Because of Emily’s love for cosmetics and her husband’s knowledge of the cosmetic industry,the two seem to have the perfect recipe to create a successful business. However, there are issues listed within this section that can better explain areas where Emily and James’ business can use some rehabilitation.Overview Sanderson Soaps is a small family owned operation based out of Portland, Maine.Founded by Emily Sanderson and her husband, James, in 1978, Emily severed as chief executive while James served as VP of product development. By combining both Emily’s love for fragrance and her knowledge of the cosmetics industry and James’s degrees in organic chemistry,they two decided to open shop and quickly developed a corporate philosophy, an overarching mission, a couple of different personal care products, and a goal for success (SNHU, p. 4).
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Final Project.docx- PSY 618 ANALYSIS PAPER- Snhu
Final Project.docx- PSY 618 ANALYSIS PAPER- Snhu
Because of the $3 million in gross sales this past year, Sanderson Soap’s is at the verge of becoming a much larger enterprise with what is considered to be a very loyal customer base and tremendous potential (SNHU, p. 4). After more than 35 years and much success and growth,Emily was diagnosed with early stages of Parkinson’s disease and is very eager to find a successor to being transitioning the business before her symptoms become worst (SNHU, p. 5).As a result, Emily must find a successor from within the company quickly so that she and James can retire and enjoy life together.Products, Goods, and Services 3ANALYSIS PAPER Bell Sanderson Soap’s specializes in the production of high-quality soaps, shampoos, and other beauty products, with 24 individual products in six different product lines to over 200retailers in New England (SNHU, p. 4).
Final Project.docx- PSY 618 ANALYSIS PAPER- Snhu
The companies signature scents are that of Rose and Lilac which is very appealing for the market as well as various coastal-themed products (SNHU,p. 4). In the past, the company has experienced issues with productivity and could barely fill many of their orders (SNHU, p. 4). During the 35 years of operation, Margaret has developed clients throughout six states (Maine, New Hampshire, Vermont, Massachusetts, Connecticut, and Rhode Island) (SNHU, p. 6). Customers The company serves clients in six different states (Manie, New Hampshire, Vermont,Massachusetts, Connecticut, and Rhode Island), including 200 retailers in New England, and has a tremendously loyal client base (SNHU, p. 6). Because Sanderson Soaps has a number of costal- themed products, they are very appealing to both men and women in the New England area. In are cent analysis conducted by Rachel, a Marketing and Sales employee, it was uncovered that78% of the companies market was female between the ages of 24 and 70 (SNHU, p. 6).
Final Project.docx- PSY 618 ANALYSIS PAPER- Snhu
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