COM 537 COM537 COM/537 ENTIRE COURSE HELP – UNIVERSITY OF PHOENIX

COM 537 COM537 COM/537 ENTIRE COURSE HELP – UNIVERSITY OF PHOENIX

Individual Integrated Diffusion Paper

Resources: In the Action Plan section at the end of Chapter one in the Integrated Business Communication text, there is a discussion that revolves around the significance of innovation versus ideas from an article by Michael Schrage titled “Innovation Diffusion”. The article can be found at the website below.

http://www.technologyreview.com/energy/13987/

Review the article.

Write a paper of no more than 700 words that discusses the difference between ideas and innovation and specifically answers the question;

Is the “diffusion of innovation” or the “spread of ideas” the dynamic driving today’s world?

Defend your answer.

Provide examples and cite at leastone reference that supports your answer.

Format yourpaper accordingtoAPA guidelines.

Post your paper to the assignment link in the Gradebook.

COM 537 COM537 COM/537 ENTIRE COURSE HELP – UNIVERSITY OF PHOENIX

What communication type avoids conflict and focuses on facts and details rather than the big picture? They may be perceived by others as unemotional and nonchalant.

Argumentatives

Sympathetics

Systematics

Directs

A criticism of social media is that it

is only available to the media savvy.

contributes to the decline in writing and language skills.

leads to separation of the haves and have-nots.

leads to information overload

In Korean culture, a business deal is dependent on contractual information as well as how the parties perceive each other’s values and ethics. According to Edmund Hall, this behavior exhibits the theory of

proxemics

low-context cultures

Ethno-centricism

high-context cultures

Your supervisor sends you an e-mail requesting an article for the employee newsletter about company loyalty. You write the article featuring customers who are brand loyal. Later, your supervisor criticizes you for not writing about the topic that he requested. After a face-to-face meeting, you realize that he wanted you to write about employee loyalty. This is an example of what type of noise?

Unwanted

External

Semantic

Internal

The head of the holiday party committee at your office is trying to set a location for the event. The committee chairperson announces three choices for members to vote on. When Erin hears that the Boar’s Tavern is one of the choices, her mind is made up. After all, the restaurant is only a few blocks from her house. How would you describe her listening behavior?

Active

Passive

Agenda-setting

Obtuse

Your supervisor has the habit of coming into your office and leaning over your desk to talk to you. This situation is uncomfortable for you because you cannot move away from him. According to Edmund Hall, this behavior exhibits the theory of

high-context cultures

low-context cultures

ethnocentricism

proxemics

Which statement is true concerning the role of publics in business communication?

Publics, in general, remain constant despite changes in the environment.

Internal publics are usually not concerned with the communication style used by management.

External publics are not concerned with an organization’s public performance.

Publics can dispel rumors and build positive brand image.

A break-in at your company has resulted in the theft of various pharmaceutical products. The head chemist, slated as the company’s designated spokesperson, is scheduled to appear at a media conference. This course of action illustrates one of the steps in crisis communication planning. Select the appropriate step:

Assessing the possible risk to the organization

Evaluating the effectiveness of your action plan

Identifying levels of vulnerability in your company

Implementing the action plan

In the management journal article about persuading customers that your boss recommended, you read that your style of hard selling is not effective with young professionals. You begin to question if you need to take a sales training seminar. This is an example of

cognitive dissonance

agenda-setting

selective attention

selective exposure

Building strong coalitions among individuals or groups that have separate interests is called

facilitation

negotiation

diversification

mediation

When Joseph Kline, a U.S. citizen working for a bakery in Pakistan, is surprised that he will have to work on December 25, Christmas Day, he is dealing with which component of the transactional communication model?

Internal noise

External noise

Cultural relativism

Context

Which of the following statements is true?

Semantics is the study of the meaning of words, phrases, and texts

Semantics is the study of how words affect the decision-making process

Semantics is the study of dictionary definitions

Semantics is the study of the use of words in persuasive communication

What affects how others perceive us and can adjust according to the situation?

Feedback

Channel

Communication style

Personality

What describes the occasion, time, and place of communication in the transactional communication model?

Cognitive dissonance

Context

Channel

Noise

A beer commercial shows young people laughing while enjoying bottles of Mountain Beer in a busy bar scene. According to Maslow’s hierarchy, which consumer need is targeted?

physiological needs

self-esteem

belonging

self-actualization

With the overload of information today, what does Smith (2010) state communication must be to be noticed?

Familiar and consistent

Timely and thorough

Innovative and creative

Informative and detailed

“To provide the best health care for our patients at a reasonable cost” is an example of

a mission statement

a vision statement

a corporate objective

a strategic plan

In the process of behavior change, after people have detected the presence of a problem and they see this problem as important, to what phase do they belong?

Diversification

Decision

Detection

Implementation

In the transactional communication model, who or what is responsible for composing a message embedded with meaning from his or her world while considering the interpretative resources that will be used to decode the message?

Effective message area

Receiver

Channel

Sender

What is a tactic described by Lencioni (2010) to disarm clients and allow them to trust a consultant?

Prove detailed information

Provide references

Be comfortable and naked with weaknesses

Promote strengths and past successes

In 2006, Walt Disney Parks and Resorts launched a new theme for its integrated global marketing efforts. Which of the following was identified as an integrated marketing strategy element?

Disney used the theme “Year of a Million Dreams” in its publicity and promotional materials.

Disney avoided the use of ads, contests, and sweepstakes.

Disney sent out several messages over a broad a spectrum of media to appeal to the largest

Disney positioned itself as a “transformational experience” to one specific age group.

What factor must be considered in designing an effective communication system?

The costs involved

The needs of the customer

The message delivery

The optimal combination of a message, source, channel, and an operating variable

You have been charged with writing a report on the progress of the integration of a database between organizational units. Your supervisor says that she wants the report as soon as possible. You spend your weekend working on the report in order to have it ready by Monday morning. When you present the report to your supervisor, she says, “I am sorry that you spent your weekend on the report; it wasn’t that urgent.” This scenario is an illustration of a problem with what element in the transactional communication model?

Cognitive dissonance

Context

Channel

Noise

In changing markets, communication tactics

are based on techniques used in traditional markets

use a combination of traditional and new media

do not require the use of conventional databases

are mass media-driven

In the 20th century, the public relations profession was reshaped by one of the following events:

The split of public relations functions from advertising agencies

The decline of mergers and acquisitions in big business

The rise of the patent medicine industry

The growth of electronic media

How does Lencioni (2010) describe “entering the danger”?

Addressing a client’s potentially explosive issues

Developing a new market niche

Analyzing competition

Being vulnerable

Good listeners generally concerned with everyone’s needs, maintaining relationships, and avoiding conflict describes this communication style generally perceived as soft-hearted and overly helpful.

Directs

Systematics

Argumentatives

Sympathetics

Suppose you are asked to discuss an American Indian ceremony. Perhaps you describe the use of peace pipes, drums, feathered headdresses and dancing and chanting around a fire. This information is an example of

forming a negative stereotype based on inaccurate information

assigning neutral traits stereotypes

“knowing” a group of people

using mediated information to add to your knowledge

A manager informs her staff that there is a problem with office equipment abuse. She suggests that each employee should come up with a list of ways to cut down on the repair bills. The suggestions will be discussed at the next department meeting. Which of the three leadership types outlined by theorists Lewin, Lippert, and White does this manager’s request illustrate?

Democratic

Laissez-faire

Authoritarian

Republican

You notice that a colleague seems to be distracted from his work. You ask him if something is wrong, and he replies, “No, I’m fine”. You ask him again, “Tell me what is wrong”? This is an example of

believing non-verbal clues over verbal language

engaging in interpersonal observation

altering communication cues

believing verbal over non-verbal messages