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CMIT 135-45 CMIT135-45 CMIT/135-45 Assignment 6 – Many design elements work for Amazon.com

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CMIT 135-45 CMIT135-45 CMIT/135-45 Assignment 6 – Many design elements work for Amazon.com

Many design elements work for Amazon.com mainly because of its status as the world’s largest and most established e-commerce site. Amazon has changed so much that the average e-commerce site will reduce its usability by emulating its design too closely.

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CMIT 135-45 CMIT135-45 CMIT/135-45

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Champlain College, CMIT 135-45 CMIT135-45 CMIT/135-45 Assignment 6 - Many design elements work for Amazon.com

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CMIT 135-45 CMIT135-45 CMIT/135-45 Assignment 6 – Many design elements work for Amazon.com

Amazon’s design may work well for Amazon itself. The company is simply so different from other e-commerce sites that what’s good for Amazon is not good for normal sites.

Amazon’s product pages are littered with extraneous features, ranging from a “Gold Box” over a “Wish list spree” to promotions for reading glasses and other irrelevant products.

Cluttered pages might work for Amazon because its users are typically long-time customers who know the features and can easily screen them out. Although first-time visitors are no doubt overwhelmed.

Amazon spends about two inches of each product page advertising other websites. Try buying a Mozart concerto or a plasma TV on Amazon.

Unless you know in advance the exact product you want, Amazon’s category pages make it basically impossible to identify the best offerings. Using a

CMIT 135-45 CMIT135-45 CMIT/135-45 Assignment 6 – Many design elements work for Amazon.com

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