BUSI 600 BUSI600 BUSI/600 Question 20.12

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BUSI 600 BUSI600 BUSI/600 Question 20.12

Question 20. 12 -You are preparing to give a research presentation about the effectiveness of Toyota’s advertising to restore public confidence in the wake of their delays in solving the accelerator pedal malfunction and antilock braking problems for high-tech hybrid vehicles. Which of the patterns of organization would be appropriate for your purpose? Why?
A suggestion for this would be traditional pattern of organization using the past/present/future with a stress on narrative tense. A good presentation might be hard to secure due to lack of knowledge from the audience.
There will be a difference in data that will be used for present Toyota owners, non-Toyota owners and more.

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BUSI 600 BUSI600 BUSI/600 Question 20.12

Question 20. 12 -You are preparing to give a research presentation about the effectiveness of Toyota’s advertising to restore public confidence in the wake of their delays in solving the accelerator pedal malfunction and antilock braking problems for high-tech hybrid vehicles. Which of the patterns of organization would be appropriate for your purpose? Why?
A suggestion for this would be traditional pattern of organization using the past/present/future with a stress on narrative tense. A good presentation might be hard to secure due to lack of knowledge from the audience.
There will be a difference in data that will be used for present Toyota owners, non-Toyota owners and more. One will then assume that the presentation will be displayed to a limited audience of present Toyota dealers with sales centers that operates in the United States.
In order to break down or explain the potency of Toyota’s advertising a research relating to Toyota’s Prius expected sales versus its actual sales, expected percentage of customers that will return, expected percentage of new customers and if there are changes that are made to the selling of the car.
A good idea would be to track past social media records by the use of Toyota’s surveys and also from google or twitter.The use of past/present/future pattern is very important along with the use of narrative.
When narrative is being used, brand identity is clear and appealing, the audience is quickly engaged; leaders appreciate and strategically shares stories and knowledge is gathered and shared. Stories help to make organization values and attributes such as unity and sustainability concrete. (Pekar, 2011).
The use of the past/present/future pattern will help to find different company aspects through which one could exploit in advertisingThe rule of three will be used in this presentation.
This combination of pattern results in memorable content and it allows one to be a more engaging presenter. (Clark, 2015). Ethos, pathos, and logos are modes of persuasion used to convince an audience.
They can also be referred to as the three artistic proofs. Ethos appeals to credibility; therefore, one will use background information and past experiences to make a point. Pathos appeals to emotions so

BUSI 600 BUSI600 BUSI/600 Question 20.12

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BUSI 600 BUSI600 BUSI/600 Question 20.12

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