BUSI 600 BUSI600 BUSI/600 Forum 1 – Business Research

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BUSI 600 BUSI600 BUSI/600 Forum 1 – Business Research

BUSI 600-D08 Forum 1Erin Bellissimo, Weylu Chang, Jessica Claud Liberty University Dr. Schultz June 28, 2014

Forum 1 – Business Research
1.5 A sales force manager needs to have information in order to decide whether to create a custom motivation program or purchase one offered by a consulting firm. What are the dilemmas the manager faces in selecting either of these alternatives?
In order for a sales manager to make an intelligent decision about whether or not to create a custom motivation program or to consider purchasing one from a consulting firm, they must first understand how to conduct business research.

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BUSI 600 BUSI600 BUSI/600 Forum 1 – Business Research

BUSI 600-D08 Forum 1Erin Bellissimo, Weylu Chang, Jessica Claud Liberty University Dr. Schultz June 28, 2014

Forum 1 – Business Research
1.5 A sales force manager needs to have information in order to decide whether to create a custom motivation program or purchase one offered by a consulting firm. What are the dilemmas the manager faces in selecting either of these alternatives?
In order for a sales manager to make an intelligent decision about whether or not to create a custom motivation program or to consider purchasing one from a consulting firm, they must first understand how to conduct business research.
According to Cooper and Schindler (2014), business research “is a process of planning, acquiring, analyzing, and disseminating relevant data, information, and insights to decision makers in ways thatmobilize the organization to take appropriate actions that, in turn, maximize performance” (p. 4).
The first thing the manager needs to consider in this case is what the purpose or goal of the motivation program is. He must first be aware of what the current motivation level of the employees are, so that he knows how he would like to improve upon or change what has already been established.
When conducting this research he must be thorough without going into information overload. Just as a search engine can often overload you with information about the topic you search, too much information can make it difficult for a manager to focus on what really is important to increase motivation (p.6).
Researching the options already available is important. If someone has already done the work of research and planning, a manager can quickly adopt their strategies, and implement them quickly to get the process of increasing motivation underway so that it will benefit the business in a timely manner.
Another thing to consider is cost. How much time and money will need to go into creating a motivation program from scratch? Will the company be saving time and money to use analready established program?
It is important to understand how either of these options would work for the business, and choose the one that would benefit it the most. A manager should also consider how long it will take, and the training required for each option, and how easy or difficult each option may be to implement.
It is also important toconsider the ethical standards involved in each of the options, and how they will not only affect the company as a whole, but the individual employees as well (p.16).
Managers should seek to reveal the limitations of the options (p.17). Once these comparisons are made them manager can choose the one that will most benefit the organization

BUSI 600 BUSI600 BUSI/600 Forum 1 – Business Research

BUSI 600 Research Methods School: Liberty University *Professor:Elizabeth Grundhoffer, Paula Cherry, Dion Morin, Cheneta Yates, Cheryl Hovey, Janine Morgan, RErickson, Anderson, charles, Jones, Vla…

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BUSI 600 BUSI600 BUSI/600 Forum 1 – Business Research

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