BUS 421 BUS421 BUS/421 ENTIRE COURSE HELP – ASHFORD UNIVERSITY
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BUS 421 BUS421 BUS/421 ENTIRE COURSE HELP – ASHFORD UNIVERSITY
BUS 421 Marketing Plan Section V and Section VI
BUS 421 Week 1 Assignment Marketing Plan Section II Situation Analysis
BUS 421 Week 2 Assignment Marketing Plan
BUS 421 Week 3 Assignment Marketing Plan Section III
BUS 421 Week 4 Assignment Marketing Plan Section IV
Description
BUS 421 BUS421 BUS/421 ENTIRE COURSE HELP – ASHFORD UNIVERSITY
BUS 421 Marketing Plan Section V and Section VI
BUS 421 Week 1 Assignment Marketing Plan Section II Situation Analysis
BUS 421 Week 2 Assignment Marketing Plan
BUS 421 Week 3 Assignment Marketing Plan Section III
BUS 421 Week 4 Assignment Marketing Plan Section IV
BUS 421 BUS421 BUS/421 ENTIRE COURSE HELP – ASHFORD UNIVERSITY
BUS 421 Marketing Plan Section V and Section VI
Section V: Financials
o Sales Revenue
o Product Sales Revenue
o Channel Sales Revenue
o Profitability
o Return on investment
o Break-Even
· Section VI: Controls
o Implementation
o Keys to Success
o Market Research
o Contingency Planning
· Section VII: References
· Section VIII: Appendices (if needed)
· Section IX: Tables (if needed)
· Section X: Figures (if needed)
BUS 421 BUS421 BUS/421 ENTIRE COURSE HELP – ASHFORD UNIVERSITY
BUS 421 Week 1 Assignment Marketing Plan Section II Situation Analysis
Marketing Plan Outline
· Section II: Situation Analysis
o Background on Organization
o Market Needs
o The Market
§ Market Demographics
§ Market Trends
§ Market Growth
§ Macroenvironment
BUS 421 BUS421 BUS/421 ENTIRE COURSE HELP – ASHFORD UNIVERSITY
BUS 421 Week 2 Assignment Marketing Plan
o The Company
§ Mission
§ Product/Service Offering
§ Positioning
§ SWOTT Summary:
§ Strengths
§ Weaknesses
§ Opportunities
§ Threats
§ Trends
§ Historical Results
o Competition
§ Direct Competition
BUS 421 BUS421 BUS/421 ENTIRE COURSE HELP – ASHFORD UNIVERSITY
BUS 421 Week 3 Assignment Marketing Plan Section III
Section III: Marketing Strategy
o Value Proposition
o Critical Issues
o Financial Objectives
o Marketing Objectives
o Target Market Strategy
o Messaging
o Branding
BUS 421 BUS421 BUS/421 ENTIRE COURSE HELP – ASHFORD UNIVERSITY
BUS 421 Week 4 Assignment Marketing Plan Section IV
Section IV: Marketing Mix
o Product
o Pricing
o Promotion
§ Advertising
§ Promotion
§ Direct Marketing
§ Public Relations
§ Social Media
o Place
o Service
o International Markets
o Implementation Schedule
BUS 421 BUS421 BUS/421 ENTIRE COURSE HELP – ASHFORD UNIVERSITY
BUS 421 Marketing Plan Section V and Section VI
BUS 421 Week 1 Assignment Marketing Plan Section II Situation Analysis
BUS 421 Week 2 Assignment Marketing Plan
BUS 421 Week 3 Assignment Marketing Plan Section III
BUS 421 Week 4 Assignment Marketing Plan Section IV
BUS 421 BUS421 BUS/421 ENTIRE COURSE HELP – ASHFORD UNIVERSITY
BUS 421 Marketing Plan Section V and Section VI
Section V: Financials
o Sales Revenue
o Product Sales Revenue
o Channel Sales Revenue
o Profitability
o Return on investment
o Break-Even
· Section VI: Controls
o Implementation
o Keys to Success
o Market Research
o Contingency Planning
· Section VII: References
· Section VIII: Appendices (if needed)
· Section IX: Tables (if needed)
· Section X: Figures (if needed)
BUS 421 BUS421 BUS/421 ENTIRE COURSE HELP – ASHFORD UNIVERSITY
BUS 421 Week 1 Assignment Marketing Plan Section II Situation Analysis
Marketing Plan Outline
· Section II: Situation Analysis
o Background on Organization
o Market Needs
o The Market
§ Market Demographics
§ Market Trends
§ Market Growth
§ Macroenvironment
BUS 421 BUS421 BUS/421 ENTIRE COURSE HELP – ASHFORD UNIVERSITY
BUS 421 Week 2 Assignment Marketing Plan
o The Company
§ Mission
§ Product/Service Offering
§ Positioning
§ SWOTT Summary:
§ Strengths
§ Weaknesses
§ Opportunities
§ Threats
§ Trends
§ Historical Results
o Competition
§ Direct Competition
BUS 421 BUS421 BUS/421 ENTIRE COURSE HELP – ASHFORD UNIVERSITY
BUS 421 Week 3 Assignment Marketing Plan Section III
Section III: Marketing Strategy
o Value Proposition
o Critical Issues
o Financial Objectives
o Marketing Objectives
o Target Market Strategy
o Messaging
o Branding
BUS 421 BUS421 BUS/421 ENTIRE COURSE HELP – ASHFORD UNIVERSITY
BUS 421 Week 4 Assignment Marketing Plan Section IV
Section IV: Marketing Mix
o Product
o Pricing
o Promotion
§ Advertising
§ Promotion
§ Direct Marketing
§ Public Relations
§ Social Media
o Place
o Service
o International Markets
o Implementation Schedule
